Hi, viewer no. 5,665,455
I work across brand and product, and most of my work sits where the two meet: making sure something works properly and still feels like it came from somewhere specific.
Over fifteen years across tech, fashion, food and automotive. I currently lead product design at Aldar in Abu Dhabi.
What I Do
Brand-led product design
Making a product feel like the brand.
SETTING DIRECTION
Deciding what good looks like.
DESIGN SYSTEMS THAT SURVIVE CONTACT
Tokenised, code-first, built so engineers reach for them.
Rapid PROTOTYPinG
Real, clickable, in front of people.
AI-assisted delivery
Agentic workflows that build design systems, drive app redesigns, and turn prototypes into production-ready code committed straight into the repo.
Who I’ve Worked With
Startups and global teams across the UK, US, EU and Australia. Automotive, hospitality, luxury retail, finance, food, education and live entertainment. Connected car systems, members' clubs, delivery marketplaces, ticketing at scale.